Search Results: Yves Saint Laurent
Yves Saint Laurent Beauté Pops up at LAX, Targeting Chinese Tourists
The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More
Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall
There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More
It All Starts In Shanghai For Saint Laurent Paris
Already with a notable presence in multibrand stores and malls across China, today Yves Saint Laurent launched the brand’s first ready-to-wear Saint Laurent Paris boutique at Shanghai’s Réel Department Store. Read More
Kering Barely Beats Estimates with Help from Domestic Consumption in China
French luxury group Kering, which owns Gucci, Yves Saint Laurent, Bottega Veneta, and Balenciaga, released its Q1 2019 earnings on Wednesday. Read More
YSL Makes Big Splash With Fancy Hotel in Hong Kong
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
Fashion Brands Are Quickly Capturing China’s Makeup Market
Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring BMW, Jaguar, Blancpain, Chevrolet, and Yves Saint Laurent. Read More
How Luxury Houses Create Iconic Products With A Digital Twist
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
