Search Results: Yang Chaoyue
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Can the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?
Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More
Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
