Search Results: Weibo
Burberry China Workplace Bullying Allegations Incite Weibo
A former China Burberry employee has issued a workplace complaint via Weibo. Burberry has concluded there is no evidence to support the claim, but what is the lesson for the industry? Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Chinese Whispers: Lvzhou, Weibo’s Questionable New App and More
After Little Red Book got suspended from Apple and Android stores, Weibo decided to step up this week and launch their new social app, Lvzhou. Read More
2018 Weibo Luxury Industry White Paper
Marketing Research Institute.Weibo Download Read More
Straight from the Influencer’s Mouth: China Marketing Trends with Weibo Fashion Influencer Anny Lou
Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More
Weibo Sees Jump in Revenues, Users Thanks to Broadcasting, More Ads
Chinese microblogging platform Weibo announced its fourth quarter and full-year 2018 earnings results on March 5 and benefited from active user growth. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report
Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
Chinese Whispers: Weibo Labels Valentino Ad as Spam, and More
A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More
