Search Results: WeChat Mini-program

French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More

A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More

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Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More

According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More

The alliance includes hardware giants Lenovo, Xiaomi, Huawei, and OPPO, plus the China Academy of Information and Communications Technology. Read More

Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More

Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? Read More