Search Results: WeChat Mini-program
Latest Drop: Louis Vuitton Debuts Sneaker Collection via WeChat Mini-program
French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More
Where Are WeChat Mini-Programs Headed in 2019?
A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More
Top 5 Luxury WeChat Mini-program Marketing Tactics
Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
WeChat Mini-program Use Increased 600 Percent in 2017
According to research collated by Walk the Chat, WeChat users now spend an average of 9.8 minutes daily and 200RMB per month on mini-programs. Read More
Chinese Smartphone Alliance Takes on WeChat Mini-programs
The alliance includes hardware giants Lenovo, Xiaomi, Huawei, and OPPO, plus the China Academy of Information and Communications Technology. Read More
How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue
Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More
Report: The Hyper Growth of WeChat’s Mini-Programs in 2018
Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? Read More
