Search Results: WeChat Mini Program
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Louis Vuitton Educates Fans Via a New WeChat Mini Program
The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More
Is WeChat Mini Programs Worth the Investment For Brands?
Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More
How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs
By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one. Read More
Vogue China Targets Digitally-Savvy Chinese With Sales on WeChat Mini Program
The fashion magazine Vogue China teams up with Stella McCartney to exclusively debut and sell the brand's autumn collection on WeChat. Read More
Swarovski Launches WeChat Mini Program for Mother’s Day Campaign
Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue
Vipshop has managed to increase its user growth at a time when the vast majority of e-commerce sites are struggling to reach new users. Read More
