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Search Results: Viya

  • Influencers

    Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?

    December 21, 2021  |   Share
    Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy? Read More
  • Influencers

    How Viya & Austin Li Won Singles’ Day

    October 30, 2021  |   Share
    The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
  • Fashion

    Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?

    April 29, 2021  |   Share
    Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
  • Top Livestreamer Viya Launches Her Own Collection

    October 17, 2020  |   Share
    Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
  • Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya

    November 10, 2019  |   Share
    All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
  • 6 Tactics from Taobao’s Top E-commerce Live Streamer Viya

    October 21, 2019  |   Share
    2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
  • Marketing

    5 Things Every China Marketer Wishes Global HQ Understood

    June 30, 2022  |   Share
    Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
  • Content Commerce

    The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?

    June 28, 2022  |   Share
    Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
  • Companies

    What is New Oriental And Can It Crack China’s Beauty Livestream Industry?

    June 27, 2022  |   Share
    Oriental Select, New Oriental’s livestream ecommerce arm, has gone viral in China for its educational content. But can it now succeed at selling beauty? Read More
  • Fashion

    Gucci Could Be Kering’s Greatest Strength and Liability in China

    June 14, 2022  |   Share
    Although Gucci has seemingly cracked the code for keeping consumers engaged in China, complications could be on the horizon due to too much success. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
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