Search Results: Viya
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read MoreLivestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read MoreThe Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read MoreWill China Become Hooked On CBD Beauty Products?
CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read MoreFour Key China Trends From McKinsey x BoF State of Fashion 2021 Report
Shedding light on the global economy, consumer shifts and the fashion system, the joint report gives a closer look at the shockwaves brought on by COVID-19. Read MoreCCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read MoreHomegrown Cashmere Powerhouse Erdos Leads On Sustainability Initiatives
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Tmall, Erdos, and Peacebird. Read MoreAt London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read MoreHas China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More