Search Results: Viya
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
Shanghai Fashion Week Takes Off, Fueled by China’s Gen Z
Having been relatively untouched by the pandemic, Shanghai Fashion Week’s youthful spirit continued to lure Gen-Z China to its innovative designers. Read More
Masha Ma’s Local Playbook Pays Off
Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
China’s Latest Cancellation Catapults TikToker to Fame
In another government clampdown, controversial Douyin influencer Guo Laoshi, also known as “Teacher Guo,” has been removed from Chinese social media. Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
Four Takeaways From Jing Daily’s Latest Report, Chinese Cultural Consumers: The Future Of Luxury
The rapid rise and evolution of the Chinese Cultural Consumer presents luxury brands with hugely significant opportunities and challenges. Read More
