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Search Results: Viya

  • Trending in China

    Top Livestreamer Viya Launches Her Own Collection

    October 17, 2020  |   Share
    Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
  • Social Media

    Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya

    November 10, 2019  |   Share
    All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
  • E-Commerce

    6 Tactics from Taobao’s Top E-commerce Live Streamer Viya

    October 21, 2019  |   Share
    2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
  • Market Trends

    The Luxury Brand Playbook for 2021: Copying What Works in China

    January 12, 2021  |   Share
    The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
  • Beauty & Health

    Will China Become Hooked On CBD Beauty Products?

    January 11, 2021  |   Share
    CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read More
  • Fashion

    Four Key China Trends From McKinsey x BoF State of Fashion 2021 Report

    December 3, 2020  |   Share
    Shedding light on the global economy, consumer shifts and the fashion system, the joint report gives a closer look at the shockwaves brought on by COVID-19. Read More
  • Social Media

    CCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China

    November 17, 2020  |   Share
    In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read More
  • Fashion

    Homegrown Cashmere Powerhouse Erdos Leads On Sustainability Initiatives

    October 16, 2020  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Tmall, Erdos, and Peacebird. Read More
  • Fashion

    At London Fashion Week, Chinese Engagement Was Hit-And-Miss

    September 23, 2020  |   Share
    Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
  • Beauty & Health

    Has China Had Enough Of Celebrity Beauty?

    August 30, 2020  |   Share
    Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
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