Search Results: Viya
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
Learnings from Shanghai Fashion Week
As Shanghai Fashion Week closes, Jing Daily analyzes the green insights it offers into the long-term future prospects of China’s fashion industry. Read More
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
