Search Results: Victoria’s Secret
Holding Large Events in China: Lessons for Brands from the Victoria’s Secret Shanghai Fashion Show
Here is what foreign brands should learn from the Victoria's Secrets Shanghai Fashion Show about planning future large-scale events in China. Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
Victoria’s Secret to Open First Full China Location Across From Hermès in Shanghai
Opening up on Shanghai's Huaihai Road, Victoria's Secret will take up Louis Vuitton's old place with its first China store stocking lingerie. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
What’s The Future Of Retail Real Estate in Hong Kong?
A recession is alarming Hong Kong’s overseas investors and the local business community. But will the city’s real estate market ever bounce back? Read More
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
