Search Results: Victoria’s Secret
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Holding Large Events in China: Lessons for Brands from the Victoria’s Secret Shanghai Fashion Show
Here is what foreign brands should learn from the Victoria's Secrets Shanghai Fashion Show about planning future large-scale events in China. Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
Victoria’s Secret to Open First Full China Location Across From Hermès in Shanghai
Opening up on Shanghai's Huaihai Road, Victoria's Secret will take up Louis Vuitton's old place with its first China store stocking lingerie. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
China Cancels H&M
From netizens to companies like Taobao and Huawei, China is canceling fast-fashion giant H&M for ceasing its cotton supplies from the country. Read More
7 Luxury Sectors Chinese Consumers Love Post-COVID
Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
