Search Results: Valentine’s Day
Luxury Brands Missed A Valentine’s Day Opportunity
Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day
To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More
Luxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More
Luxury Brands See Online Frenzy for Chinese Valentine’s Day
Lipstick and fashion accessories were a hit this year on Chinese Valentine's Day as many luxury brands got creative with their campaigns. Read More
70 Percent of Chinese College Students Will Spend Valentine’s Day Alone
Today on social media, Chinese consumers are talking about candidates for the Victoria's Secret show in Shanghai and how many Chinese students will spend Valentine's Day alone. Read More
10 Valentine’s Day Digital Marketing Campaigns Courting Chinese Shoppers
From Cartier to Moleskine, many luxury brands in China take advantage of Valentine's Day to woo Chinese consumers with discounts, special designs, O2O marketing, and more. Read More
China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers
Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
