Search Results: VR
Niche Brand Mansur Gavriel Enters China Running
Mansur Gavriel is attacking China by launching a flagship store on WeChat and a store in SKP Beijing. But is it already too late for the handbag line? Read More
Q&A: Loewe CEO Pascale Lepoivre on Creative Content for Luxury
In the fourth and final installment of our year-end Q&A series, we caught up with Pascale Lepoivre, CEO of the Spanish luxury fashion house Loewe. Read More
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
The Review: Alibaba Invests in VR Showroom Ordre, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 21-25, 2018. Read More
Alibaba Bets on VR to Drive Consumption on Singles’ Day Shopping Festival
Alibaba promotes VR technology during its signature shopping festival Single's Day, aiming to drive sales among tech-savvy Chinese consumers. Read More
3 Ways VR Can Transform Luxury Retailing in China
The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Chinese Start-Up Brings VR Experience to High-End Food
Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More
Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers
Tech-savvy Chinese consumers' lust for exciting travel VR content is giving destinations around the world a good reason to invest in VR marketing. Read More
Coolhobo Pivots to VR to Target China’s High-End Consumers of Imported Food
The Shenzhen-based startup is taking tech-savvy shoppers on a VR journey to wineries abroad before they buy. Read More
