Search Results: Tommy Hilfiger

The American fashion and lifestyle brand Tommy Hilfiger has appointed Shawn Yue brand ambassador for its menswear collection to cash in on the country's wealthy male population. Read More

The fashion label's all-American football-themed runway show held in Beijing this week missed cultural cues that would resonate with Chinese consumers. Read More

Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More

Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Burberry, BMW, Tommy Hilfiger, Shiseido, and Shu Uemura. Read More

A roundup of ongoing campaigns in China through January 31, featuring Jaguar, Gucci, Rado, Tommy Hilfiger, and DKNY. Read More

COVID-19 has hit US luxury brands hard, but the resulting disruptions and lengthy economic hardships need a novel rebound strategy. Read More

Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More

Some analysts believe that Ruyi's debt problem is directly related to the purchase of luxury brands that cost more than 40 billion yuan in the past decade. Read More