Search Results: Tommy Hilfiger
Tommy Hilfiger Targets Chinese Men With New Brand Ambassador
The American fashion and lifestyle brand Tommy Hilfiger has appointed Shawn Yue brand ambassador for its menswear collection to cash in on the country's wealthy male population. Read More
Was Tommy Hilfiger’s Football Fashion Show a China Touchdown?
The fashion label's all-American football-themed runway show held in Beijing this week missed cultural cues that would resonate with Chinese consumers. Read More
Chinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More
Chinese Whispers: Yang Mi Tops Celebrity Commercial Value Rankings, and More
Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Burberry, BMW, Tommy Hilfiger, Shiseido, and Shu Uemura. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing campaigns in China through January 31, featuring Jaguar, Gucci, Rado, Tommy Hilfiger, and DKNY. Read More
Tod’s, PVH & Richemont See a Growing Reliance on China
September’s earnings results confirm that China has tightened its grip on the global luxury market, fueled by the COVID-19 pandemic. Read More
Is There an Opportunity for Adaptive Fashion in China?
'Inclusivity' has become a hot buzzword in most luxury marketing campaigns in China. Yet, consumers with disabilities are still underrepresented there. Read More
Luxury Content Commerce Collabs Go to Hollywood
A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
