Search Results: Tmall.com
Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Does China ‘Wealth-Flaunting’ Crackdown Spell Trouble For Luxury?
The Chinese government is now discouraging “wealth flaunting” on social media. But how will that affect sites with large luxury followings? Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
Why China Can’t Get Enough Niche Western Beauty
Transparent, eco-friendly, and untainted by suspicious elements that could damage skin, niche Western beauty brands are winning over China’s Gen Zers. Read More
Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
C-Beauty Secrets: Learnings From China’s Top Cosmetics Brands
The ability of more agile C-beauty brands to connect with Chinese consumers during the pandemic has increased their stickiness, which is great news for China’s domestic beauty and skincare industry.… Read More
