Search Results: Tmall.com

The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More

Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More

Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More

International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More

For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More

Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More

Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More

We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More