Search Results: Tmall super brand day
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Which Paris Fashion Week Brands Understood China?
With the close of Paris Fashion Week, Jing Daily’s highlights are a must-read to find out how brands connected with China’s valuable luxury market. Read More
C-Beauty Brand Girlcult Taps the Euphoria Hype
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
Another American Brand Exits China
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong? Read More
How JD.com Is Luring Luxury Brands Back
China issued rules to prevent monopolistic behavior from internet firms. As such, luxury brands will no longer have to choose between Tmall or JD. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
