Search Results: Tmall super brand day

NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More

Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More

How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More

We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More

As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More

Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More