Search Results: Tmall super brand day
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
6 Ways JD Luxury Attracted Record Sales At Singles’ Day
JD Luxury benefited from pent-up, post-COVID-19 demand, and it saw Single’s Day sales jump by 138 percent, year-on-year, but how did they do it? Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
How C-beauty Brands Tapped Ethnic Culture To Resonate With Local Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from Huaxizi, HomeFacial Pro, and Burberry. Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
What Luxury Brands Can Learn From Homegrown Beauty Brand Chando?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read More
How Luxury Brands Are Leveraging The Power Of Data In China
Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Read More
Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
