Search Results: Tmall Luxury Pavilion
From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read More
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
Singles’ Day Score Card on Tmall’s Luxury Pavilion
Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?
Big-spending consumers are being offered exclusive deals, celebrity events, flexible payment, and door-to-door returns when what they really care about is authentic items. Read More
Tmall’s New Luxury Pavilion Taps Spanish Luxury Brand Loewe for Special Sale
On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
