Search Results: Tmall’s Luxury Pavilion
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?
Big-spending consumers are being offered exclusive deals, celebrity events, flexible payment, and door-to-door returns when what they really care about is authentic items. Read More
Does Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read More
Farfetch Sees A Sustained ‘Paradigm Shift’ To Online Luxury
Farfetch’s launch on Tmall’s Luxury Pavilion has brought 3,000 brands to Chinese consumers and widened the company's demographic reach. Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
How Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall. Read More
Luxury Brands Face a Different Economic Crisis — and China — From 2009
For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
