Search Results: Tmall
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read MoreOne-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read MoreHow Tmall’s ‘Pitch Fest’ Leveled the Playing Field of Niche Beauty Brands
Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Read MoreTmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreIs Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read MoreCould Douyin Give Tmall, JD a Run for Their Money?
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read MoreWill Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read MoreTmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read MoreIs China Ready for Farfetch’s Tmall Launch?
Following its Alibaba-Richemont deal, Farfetch has officially launched a Tmall store, providing 3,500 brands access to over 700 million Chinese consumers. Read MoreIt’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More