Search Results: Tmall
Balmain’s Web3 Villa, Fila Teams Up With Tmall, Puma x Staffonly, And More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read MoreFrom 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read MoreH&M Returns To Tmall But It’s Far From Business As Usual
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers? Read MoreTmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read MoreMeet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read MoreOver 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read MoreOne-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read MoreHow Tmall’s ‘Pitch Fest’ Leveled the Playing Field of Niche Beauty Brands
Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Read MoreTmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreIs Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More