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Search Results: Tmall

  • Jing Meta

    Balmain’s Web3 Villa, Fila Teams Up With Tmall, Puma x Staffonly, And More: Web3 Drops Of The Week

    December 11, 2022  |   Share
    The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
  • Retail

    From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far

    November 2, 2022  |   Share
    In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read More
  • Companies

    H&M Returns To Tmall But It’s Far From Business As Usual

    August 22, 2022  |   Share
    H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers? Read More
  • NFT

    Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China

    July 7, 2022  |   Share
    As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
  • Marketing

    Meet Tmall’s 8 Types of Chinese Shopper

    June 6, 2022  |   Share
    Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands?  Read More
  • Retail

    Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global

    March 30, 2022  |   Share
    In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
  • Tech

    One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion

    March 30, 2022  |   Share
    Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
  • Beauty

    How Tmall’s ‘Pitch Fest’ Leveled the Playing Field of Niche Beauty Brands

    November 28, 2021  |   Share
    Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Read More
  • Marketing

    Tmall’s Foray Into Adaptive Fashion

    October 29, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Tech

    Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?

    July 3, 2021  |   Share
    Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
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