Over the first half of 2025, Japanese, Chinese, and South Korean fashion consumers have shown their diverse love for local players, ‘kawaii,’ and nostalgia.

Beauty giants are racing to embed generative AI across marketing, R&D, and retail, juggling innovation with regulation, IP risk, and ROI.

Pitti Uomo 108 signals a menswear power shift, spotlighting rising Asian talent from Japan, Korea, and China while luxury brands pivot toward Southeast Asia’s growing influence.

Country’s huge sports market is evolving into a social, cultural, and commercial engine, where identity is shaped on the move, and brand loyalty is won through community.

In brand collaboration news, Taipei-born Goopimade unveils cult threeway, Kaws drops a ‘Squid Game’ doll, and MCM Worldwide champions South Korea’s Rawrow.

While competitors chase trends, ZEGNA doubles down on radical slowness, turning a century-old reforestation project into a blueprint for global luxury success.

Gianfranco D’Attis, the first non-family CEO to lead Prada, exits, leaving behind unfinished transformation plans and a brand struggling to match its sibling’s meteoric rise.

China’s new-era fashion players, Japanese legacy design, and South Korean elegance from Wooyoungmi, Songzio, and System.

U.S.-based netizens are flocking to the Chinese app en masse in preparation for TikTok’s closure.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.

As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.

The packing tape-look-alike bracelet was met with humor and criticism in China.