Search Results: Theory
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
WeChat’s Change Of Mind: Why Did It Add “Like” Back?
It took almost a year, but by bringing back the “Like” button, WeChat now finds it more worthy to go with the flow than create its own rules. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
Why Wealthy Chinese are Pursuing Western Manners
In China, it seems like a paradox that Western manners could become important during a period of growing nationalism, but that's exactly what's happening. Read More
Chinese Expats Can Boost Growth for Western Brands
While many luxury sellers heavily target Chinese travelers, few have yet to understand the wealthy Chinese expats living in their own back yards. Read More
Will the Trade War Offer a Turning Point for Chinese Luxury Brands?
Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read More
Healthcare, China’s Must-Have Overseas Luxury
Many of today’s younger high-net-worth Chinese consumers are shifting their priorities from ‘ownership’ to ‘access’ and are investing in quality healthcare. Read More
The Disruptive Force of China’s Rising Duty-Free Market
Investment bank Morgan Stanley notes that China’s duty-free market will bring disruption to the global luxury retail landscape. Read More
