Search Results: Theory
Why Wealthy Chinese are Pursuing Western Manners
In China, it seems like a paradox that Western manners could become important during a period of growing nationalism, but that's exactly what's happening. Read MoreChinese Expats Can Boost Growth for Western Brands
While many luxury sellers heavily target Chinese travelers, few have yet to understand the wealthy Chinese expats living in their own back yards. Read MoreWill the Trade War Offer a Turning Point for Chinese Luxury Brands?
Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read MoreHealthcare, China’s Must-Have Overseas Luxury
Many of today’s younger high-net-worth Chinese consumers are shifting their priorities from ‘ownership’ to ‘access’ and are investing in quality healthcare. Read MoreThe Disruptive Force of China’s Rising Duty-Free Market
Investment bank Morgan Stanley notes that China’s duty-free market will bring disruption to the global luxury retail landscape. Read MoreHow Art Saves the Malls — Lessons from China
China in the 2010s was the perfect playground for luxury brands to experiment with touring exhibitions which mixed art and high-end fashion. Read MoreWhy Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read MoreHow China’s Growing Inequality Will Affect Luxury Brands
The luxury sector appears to be temporarily safe from China’s income inequality. Heritage brands are likely to feel some potentially harmful effects. Read MoreHow Trade War Affects U.S. Consumer Goods Companies and Beyond
Here are three ways that the ongoing U.S. - China trade war can affect the profitability of the luxury and fashion sector in the mid- and long-term. Read MoreLuxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More