For the Year of the Horse, luxury brands are becoming culture curators, shifting their focus from storytelling alone to creating meaningful points of interaction.

By translating the Fire Horse into an emotionally and socially resonant experience, Prada moves Chinese New Year storytelling toward lived cultural engagement. Through the latest CNY campaign, it dives deeper into China’s festive culture, one of revival and renewal, tapping into a wider social appetite for optimism and economic boost at the start of a new year.

Watchmaker replaces Girard-Perregaux as official timekeeper, extending its aggressive push into global sports following its NFL partnership earlier this year.

Mounting costs and China’s slowdown force Porsche into a high‑stakes rethink of its entry‑level sports car future.

At the latest Salon Series held at The Peninsula London, industry experts talked cars, art, and luxury brand strategy.

By equating high-tech with premium, the industry has overlooked its most precious asset: undivided human attention.

The Zegna exec explains how a reforestation project became the maison’s competitive advantage in markets from Shanghai to Dubai.

CEO Michael Kliger explains why reliability beats disruption and how staying power in China matters more than quarterly wins.