Search Results: Swarovski
Crystal Clear: Swarovski CEO Alexis Nasard On Luxury Branding, Cultural Relevance And Its Future In China
Chinese consumers’ perceptions of Swarovski center on sparkling crystal creations, charming and elegant jewelry and watches. However, the crystal powerhouse is envisioning dynamic possibilities beyond these elements – its new… Read More
Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges
Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China. Read More
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market. Read More
Swarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More
Swarovski Launches WeChat Mini Program for Mother’s Day Campaign
Swarovski is the first watch and jewelry brand to leverage mini programs to innovate on social commerce, highlighting their recent Mother’s Day campaign. Read More
China Tops United States as Swarovski’s Largest Market
In a new interview, Swarovski CEO Robert Buchbauer reveals how the company is nurturing its Chinese market. Read More
Swarovski Taps Korean Wave to Attract Chinese Shoppers
The Austrian jeweler sees the massive marketing power of "hallyu" in China as it collaborates with LVMH-backed K-pop agency YG Entertainment. Read More
Chinese Designers Follow Alexander McQueen With Swarovski Collaboration
Masha Ma and Huishan Zhang join fellow top young designers such as Prabal Gurung and Rodarte in the prestigious Swarovski Collective program pioneered by a young McQueen. Read More
From Swarovski to ‘Micro-Hutongs’, Beijing Design Week Displays Promise Of China’s Creative Future
Despite some organizational issues, Beijing Design Week featured a wide range of exhibits for the design aficionado to revel in. Read More
