Search Results: Supreme
VF Corp To Buy Supreme For Over $2.1 Billion
The VF Corporation is adding the US streetwear brand Supreme to its roster in a deal that is reportedly worth over $2.4 billion. Read More
Armed With A New Trademark, What Will Supreme’s Next Move Be In China?
After securing a Chinese trademark this week, the New York streetwear brand Supreme has opened the door to a range of new possibilities in China. Read More
Chinese Whispers: Top Fashion IPs in China? Supreme, Kaws, and Shawn Yue, and More
Fashion IP 100, co-released by the Chinese company Suntchi and Alibaba’s big data platform CBN Data, measured top IPs in China, from celebrities to artists. Read More
Chinese Whispers: Fake Supreme Throws a Real Launch Party in Shanghai, and More
Supreme Italia, which is the copycat of the real luxury streetwear brand Supreme from New York, opened its first retail store in Shanghai on March 6. Read More
Fake News: Samsung China’s Deal With Supreme “Knock-off” Spurs Drama
Samsung's collaboration with a fake Supreme brand from Italy, released at a product launch event in Beijing, met backlashes on social media in China. Read More
China Opens up a Brick and Mortar Fake Supreme Store
An entire fake Supreme store opened in the city of Shenzhen, China, this week. Here is what Chinese consumers and legal experts think of it. Read More
Chinese Fans Not Fooled by Fake Supreme Launch
Chinese online users are buzzing about the fake launch of American streetwear brand Supreme on major social media platforms. Read More
China’s Streetwear Fans Are Hyped About Rimowa x Supreme Collab
The collaboration is not available in Chinese stores, but eager Chinese consumers are strategizing about how they can secure the limited edition luggage. Read More
From Handbags To Pearls, Auspicious Number 8 Reigns Supreme In 2013
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year. Read More
How Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
