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Search Results: Sk-II

  • Beauty

    SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom

    May 4, 2023  |   Share
    Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
  • Marketing

    Why SK-II’s Storytelling Still Resonates With Chinese Consumers

    September 28, 2021  |   Share
    In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
  • Content Commerce

    SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    July 13, 2021  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Fashion

    SK-II Launches a New Film Studio to Explore Brand Storytelling 

    April 2, 2021  |   Share
    SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    April 7, 2016  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • Collabs and Drops

    What are best Chinese brand collabs of 2023? And what we predict for 2024.

    September 15, 2023  |   Share
    As Q4 2023 approaches, here are the trends defining brand collaborations in China’s fashion industry. Read More
  • Consumer Insights

    The results are in: What did Chinese consumers splurge on this Qixi Festival?

    August 23, 2023  |   Share
    Gift boxes, beauty products, and sports equipment were hot-selling items this Qixi Festival. Read More
  • Jing Meta

    Virtual human livestreams are taking over China while NPC-style creators thrive globally

    August 14, 2023  |   Share
    In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
  • Beauty

    Chinese netizens boycott Japanese beauty products over radioactive water concerns

    June 19, 2023  |   Share
    Chinese shoppers are dumping their Japanese beauty products over contamination concerns. But why should global brands be worried too? Read More
  • Market Analysis

    Barbies In Guo Pei, White Rabbit Beauty, And Monopoly Merchandise: China Collabs Of The Week

    January 10, 2023  |   Share
    Nostalgia is the brand collaboration theme of the week, with Guo Pei partnering with Mattel Creations again, and SK-II adopting the White Rabbit candy IP. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/22/2023

Index LevelDaily Change% Change
257.37+$1.270.5%
LVMHKeringRichemont
-$3.62-$2.2-$0.39
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