Search Results: Sk-II
SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom
Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
What are best Chinese brand collabs of 2023? And what we predict for 2024.
As Q4 2023 approaches, here are the trends defining brand collaborations in China’s fashion industry. Read More
The results are in: What did Chinese consumers splurge on this Qixi Festival?
Gift boxes, beauty products, and sports equipment were hot-selling items this Qixi Festival. Read More
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
Chinese netizens boycott Japanese beauty products over radioactive water concerns
Chinese shoppers are dumping their Japanese beauty products over contamination concerns. But why should global brands be worried too? Read More
Barbies In Guo Pei, White Rabbit Beauty, And Monopoly Merchandise: China Collabs Of The Week
Nostalgia is the brand collaboration theme of the week, with Guo Pei partnering with Mattel Creations again, and SK-II adopting the White Rabbit candy IP. Read More
