Search Results: Singles Day
R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this year’s Singles Day. Read More
4 Takeaways for Luxury Brands from China’s 2017 Singles Day Bonanza
Luxury brands need to understand these four trends from this year's record-setting Singles Day shopping festival in China. Read More
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Singles’ Day Score Card on Tmall’s Luxury Pavilion
Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
Alibaba Singles’ Day 2019 Generates $38.4 Billion
The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
Why Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
Ahead of Singles’ Day, More than 22 Chinese E-Commerce Companies Were Called Out For Aggressive Discounting
Ahead of Singles' Day, the government called out 22 E-commerce companies, addressing problems with counterfeits, product quality, and aggressive discounts. Read More
