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Search Results: Singles' Day

  • Content Commerce

    With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day

    November 11, 2021  |   Share
    This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
  • Market Analysis

    Singles’ Day in the Age of Climate Crisis?

    November 4, 2021  |   Share
    This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Read More
  • 6 Ways JD Luxury Attracted Record Sales At Singles’ Day

    November 16, 2020  |   Share
    JD Luxury benefited from pent-up, post-COVID-19 demand, and it saw Single’s Day sales jump by 138 percent, year-on-year, but how did they do it? Read More
  • Retail

    Bain & Company: Tips For This Post-COVID-19 Singles’ Day

    November 4, 2020  |   Share
    Jing Daily summarizes what brands and retailers must do to take full advantage of China retailing’s most important 24 hours: Singles' Day. Read More
  • Companies

    How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day

    November 29, 2019  |   Share
    L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
  • Singles’ Day Score Card on Tmall’s Luxury Pavilion

    November 12, 2019  |   Share
    Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
  • Fashion

    Alibaba Singles’ Day 2019 Generates $38.4 Billion

    November 11, 2019  |   Share
    The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
  • Marketing

    Why Brands Should Think Differently on Singles’ Day

    November 11, 2019  |   Share
    For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
  • Retail

    Winning Singles’ Day Strategies for Luxury Brands

    November 5, 2019  |   Share
    Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More
  • Luxury Brands Doubled Down on Singles’ Day, and Succeeded

    November 12, 2018  |   Share
    As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
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