Search Results: Singles' Day
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Singles’ Day Score Card on Tmall’s Luxury Pavilion
Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
Alibaba Singles’ Day 2019 Generates $38.4 Billion
The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
Why Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
Winning Singles’ Day Strategies for Luxury Brands
Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
Chinese Whispers: Jail Time for Daigou, Singles’ Day Luxury, and More
A Chinese daigou that had operated a store on Alibaba's Taobao marketplace since 2013, was sentenced to 10 years in jail for tax evasion and smuggling. Read More
Top 3 Predictions for 2018’s ‘Singles’ Day’ Shopping Extravaganza
More players, more choices – travel packages and theater tickets are expected to be popular – and more involvement of physical stores. Read More
Chinese Whispers: Alibaba Kicks off the Singles’ Day Shopping Bonanza, and More
China's e-commerce giant Alibaba officially kicked off the Singles' Day Global Shopping Festival to mark the 10th anniversary of this event. Read More
Move Over Singles’ Day: Alipay’s ’12.12’ Event Breaks Records
Luxury retailers participated in the worldwide event, targeting Chinese travelers eager to cash in on coupons. Read More
