Search Results: Sergio Rossi

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for Sergio Rossi's A/W 2012 collection. Read More

Over the past year, one of the trends we've seen shaping up in the China luxury market is international brands buying back control from local franchise partners or brand agents, in an attempt to better control brand image and avoid over-expansion. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More

Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read More

China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More