Search Results: Sergio Rossi
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
Ailing Shoe Brand Sergio Rossi Gets a Second Chance in China
The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More
Sergio Rossi Offers Pre-Order Perks For Chinese Online Shoppers
As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for Sergio Rossi's A/W 2012 collection. Read More
Sergio Rossi Buys Back China Franchises, Plans To Double Locations
Over the past year, one of the trends we've seen shaping up in the China luxury market is international brands buying back control from local franchise partners or brand agents, in an attempt to better control brand image and avoid over-expansion. Read More
Top 5 Luxury WeChat Mini-program Marketing Tactics
Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More
JD.com’s Revenue Jumps ‘Beyond Expectations’ for Q2
Thanks to China’s recovery from the pandemic and its 618 promotion, JD.com’s revenue for Q2 more than doubled from a year ago. Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
YNAP Dumps Yoox in China To Focus on Joint Venture With Alibaba
Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read More
