Search Results: Sephora
How Badly Will Sephora’s Customer Info Leak Damage The Brand?
Ahead of the Double 12 shopping festival, dozens of customers reported online that their personal information was leaked through Sephora’s Tmall store. Read More
Can Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More
How Sephora Links Social Commerce and New Retail With WeChat
Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More
How Sephora Crafts the High-end Experience In China
Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More
Exclusive: With Sephora Event, LVMH Adds China to its Global ‘Open House’ Program
Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More
How Sephora and Luxottica Will Benefit From JD.com Partnerships
As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read More
Digital Spotlight | Sephora’s ‘Beauty Awards’ Bring Consumer Democracy To Life
The global beauty retailer has rolled out a new mini-site that doubles as a marketing tool and valuable source of data. Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
