Search Results: Sephora

Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More

Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More

As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read More

The global beauty retailer has rolled out a new mini-site that doubles as a marketing tool and valuable source of data. Read More

AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More

COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More

Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More

We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More