Search Results: Sephora
How Badly Will Sephora’s Customer Info Leak Damage The Brand?
Ahead of the Double 12 shopping festival, dozens of customers reported online that their personal information was leaked through Sephora’s Tmall store. Read More
Can Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More
How Sephora Links Social Commerce and New Retail With WeChat
Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More
How Sephora Crafts the High-end Experience In China
Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More
Exclusive: With Sephora Event, LVMH Adds China to its Global ‘Open House’ Program
Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More
How Sephora and Luxottica Will Benefit From JD.com Partnerships
As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read More
Digital Spotlight | Sephora’s ‘Beauty Awards’ Bring Consumer Democracy To Life
The global beauty retailer has rolled out a new mini-site that doubles as a marketing tool and valuable source of data. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
Alibaba Seeks to Open a Path Into the European Market
China’s e-commerce giants are making gradual progress in established markets like Europe, expanding westward via targeted deals and consumer-led marketing that could threaten the dominance of Amazon and local players.… Read More
