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Search Results: SK-II

  • Marketing

    Why SK-II’s Storytelling Still Resonates With Chinese Consumers

    September 28, 2021  |   Share
    In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
  • Content Commerce

    SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    July 13, 2021  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Fashion

    SK-II Launches a New Film Studio to Explore Brand Storytelling 

    April 2, 2021  |   Share
    SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    April 7, 2016  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • Market Analysis

    Barbies In Guo Pei, White Rabbit Beauty, And Monopoly Merchandise: China Collabs Of The Week

    January 10, 2023  |   Share
    Nostalgia is the brand collaboration theme of the week, with Guo Pei partnering with Mattel Creations again, and SK-II adopting the White Rabbit candy IP. Read More
  • Beauty

    How Should Beauty Brands Adapt To A Polarized Market?

    January 9, 2023  |   Share
    The world’s second largest beauty market — China — is burgeoning, but many brands are pulling out or reorganizing. Who is taking over that market share and how? Read More
  • Consumer Insights

    ‘Living In The Present’: What Chinese Individualism Means For Luxury Brands

    November 14, 2022  |   Share
    Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Read More
  • Consumer Insights

    China’s Crackdown on Celebrity Culture is Just Getting Started

    April 15, 2022  |   Share
    Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
  • Marketing

    P&G Missteps in China With ‘Smelly Feet’ Blunder

    March 25, 2022  |   Share
    P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read More
  • Marketing

    Xiaohongshu Launches New Collaboration with Homegrown Brands

    March 11, 2022  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/20/2023

Index LevelDaily Change% Change
255.89+$0.620.24%
LVMHKeringRichemont
+$1.23+$1.58+$0.53
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