Search Results: SK-II
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
P&G Missteps in China With ‘Smelly Feet’ Blunder
P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
With Burnout on the Rise in China, How Can Brands Offer Help?
Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read More
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
