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Search Results: SK-II

  • Marketing

    Why SK-II’s Storytelling Still Resonates With Chinese Consumers

    September 28, 2021  |   Share
    In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
  • Content Commerce

    SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    July 13, 2021  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Fashion

    SK-II Launches a New Film Studio to Explore Brand Storytelling 

    April 2, 2021  |   Share
    SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    April 7, 2016  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • Consumer Insights

    China’s Crackdown on Celebrity Culture is Just Getting Started

    April 15, 2022  |   Share
    Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
  • Marketing

    P&G Missteps in China With ‘Smelly Feet’ Blunder

    March 25, 2022  |   Share
    P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read More
  • Marketing

    Xiaohongshu Launches New Collaboration with Homegrown Brands

    March 11, 2022  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Marketing

    With Burnout on the Rise in China, How Can Brands Offer Help?

    February 9, 2022  |   Share
    Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read More
  • Content Commerce

    As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain

    January 5, 2022  |   Share
    The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands.  Read More
  • Influencers

    5 Reasons Brands Can Win in China With Sports Stars

    December 13, 2021  |   Share
    Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/27/2022

Index LevelDaily Change% Change
236.13+$1.150.49%
LVMHKeringRichemont
+$1.7+$0.88+$0.13
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