Search Results: Qixi Festival
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales
Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
Marketers Offer Tradition With A Twist On ‘Chinese Valentine’s Day’
Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More
Jing Picks: Shang Xia “Dragon Pearl” For Chinese Valentine’s Day
to commemorate the Qixi Festival, Chinese Valentine's Day, Shang Xia has created a special gold "Dragon Pearl" necklace embedded with 191 diamonds. Read More
Takeaways From Jing Daily’s Webinar “The Future of C-Beauty: Cosmetics, Gen Z and Influence”
Our recent webinar on the future of C-Beauty was packed with innovative case studies and best practices to appeal to Chinese consumers. Read More
The Future of C-Beauty: Cosmetics, Gen Z and Influence
Long dominated by top-selling global fragrances like Chanel N°5, China’s fragrance market is undergoing a rapid shift towards lesser-known and niche brands, driven by an evolution in consumer tastes and… Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
