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Search Results: Qixi Festival

  • WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign

    August 20, 2015  |   Share
    The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
  • Retail

    Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales

    August 25, 2020  |   Share
    Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
  • Marketers Offer Tradition With A Twist On ‘Chinese Valentine’s Day’

    August 12, 2013  |   Share
    Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More
  • Jing Picks: Shang Xia “Dragon Pearl” For Chinese Valentine’s Day

    August 15, 2012  |   Share
    to commemorate the Qixi Festival, Chinese Valentine's Day, Shang Xia has created a special gold "Dragon Pearl" necklace embedded with 191 diamonds. Read More
  • Market Trends

    The ‘He Economy’ Is Luxury’s Next Big Thing

    January 12, 2021  |   Share
    China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
  • Happy New Year: Luxury Flocks to the Year of the Ox

    January 12, 2021  |   Share
    Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
  • Market Trends

    What Brands Have Perfected Digital Storytelling In China?

    October 26, 2020  |   Share
    72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
  • Market Trends

    Will Luxury Players Embrace China’s D2C Revolution?

    October 6, 2020  |   Share
    Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
  • Tech

    How Should Luxury Brands Pick The Right Video Account Platform In China?

    September 16, 2020  |   Share
    In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
  • Fashion

    Luxury Brands in China Lean Into Virtual Idol Campaigns

    August 28, 2020  |   Share
    We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
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