Search Results: Qixi Festival
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
Louis Vuitton’s Top Flagship In China Wins Record-Breaking Sales
Thanks to its popular Shanghai show, the Qixi festival, and local spending, Louis Vuitton’s Shanghai flagship store might have broken a monthly sales record. Read More
Marketers Offer Tradition With A Twist On ‘Chinese Valentine’s Day’
Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More
Jing Picks: Shang Xia “Dragon Pearl” For Chinese Valentine’s Day
to commemorate the Qixi Festival, Chinese Valentine's Day, Shang Xia has created a special gold "Dragon Pearl" necklace embedded with 191 diamonds. Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
Will Luxury Players Embrace China’s D2C Revolution?
Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
Luxury Brands in China Lean Into Virtual Idol Campaigns
We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
