Search Results: Produce 101
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Weibo 101: What One Chinese Brand Can Teach The Luxury Industry About Digital Marketing
Over the past month, an event by the Chinese jewelry brand "IDo" has presented a valuable case study in successfully targeting young, tech-savvy shoppers solely via Weibo. Read More
Can the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?
Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
Meet the Future of Knitwear
In China, knitwear is undergoing a rebrand from younger fans to sustainability manifestos. Meet the next generation of brands that have it all stitched up. Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
