Search Results: Prada
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Prada, Moncler, And Other Top Fashion NFT Drops Of 2022
This year, luxury embraced the world of Web3 like never before, with many a brand putting its own spin on the non-fungibles trend. But who did it best? Read More
Chivas’ Campaign With Blackpink’s Lisa, Lacoste Opens Virtual Store, And Prada’s Timecapsule NFTs: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Skiing With Fendi, Glamping In Prada — China’s New Outdoor Sports Initiatives Create Growth Opportunities For Brands
Beijing is hedging its bets on the rise of outdoor sports like cycling, skiing and hiking. How can luxury brands capitalize on this growing market? Read More
An Empty Metaverse? The Truth Behind DappRadar’s Report Of 30 Active Daily Users In Decentraland
Finance firm DappRadar revealed that major metaverse platforms aren’t performing as well as once thought. Will the news dampen luxury's Web3 ambitions? Read More
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
Shanghai’s Luxury Retailer Secoo Sued By Prada
Prada’s subsidiary in Shanghai has won a legal dispute to freeze Secoo’s assets. But this is only the tip in the iceberg for the beleaguered retailer. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
