Search Results: Paris
From Paris To Tokyo: Unraveling The Tapestry Of Brand Heritage And Identity
While France is the undisputed leader in luxury, Japanese luxury brands hardly emerged beyond a global niche positioning, despite their incredible craftsmanship. Read More
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
Pension Protestors Storm LVMH’s Paris Headquarters
Demonstrators against France’s new retirement age vented their anger at LVMH after the luxury conglomerate’s share price hit a record high. Read More
L’Oréal Paris’ Art Exhibition In China Points To Elevated Brand Image
L’Oréal Paris unveiled a branded art exhibition at Tank Shanghai, the pioneering arts center and cultural hub, from March 5 to 12. Read More
How Celebrities Stole The Show At Paris Fashion Week 2023
At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
Palm Angels x Tod’s And More At Paris Fashion Week: Global Collabs Of The Week
Hot off the Paris Fashion Week runway, these brand collaborations portray the power of long-term partnerships in garnering loyal consumers and evolving existing brand identities through creative innovation. Read More
Balenciaga Turns Back To Craft At Paris Fashion Week
Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
SHANG XIA Continues New Brand Direction In Paris
Under the helm of fashion creative director Yang Li, Chinese luxury label Shang Xia's house codes are getting a refresh. Read More
Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week
Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers. Read More
Hong Kong-Born Designer Robert Wun, And Others Shine At Paris Couture Week
Freezing temperatures didn’t temper the excitement for Haute Couture Week. From Robert Wun to Christian Dior Couture, here are the brands that stood out. Read More
