Search Results: Nike
Nike China Cuts 400 Jobs to Make Way for Digital
Nike China has announced plans to lay off 400 employees from Mainland sites, which might be due to the brand’s faster-than-expected digital sales growth. Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
Nike Launches Chinese Version of Their App & More
Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More
Nike Withdraws Products After Brand Partner Vexed China for Supporting HK
Nike immediately withdrew the products after its newest brand partner Undercover publicly supported Hong Kong's anti extradition bill movement. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
Nike Goes Local With China-Only Zoom Kobe VI
Just in time for Chinese New Year, Nike is set to release a limited-edition, China-only version of its Zoom Kobe VI basketball shoe. Read More
The Young Love Luxury But Are Brands Ready?
The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite. Read More
The Emergence of Chinese Luxury Brands: From Hope to Reality?
As young Chinese consumers look inward, the creation of more Chinese luxury brands and interest in them will continue to grow for these consumers. Read More
5 Trends From McKinsey & Co.’s 2021 China Consumer Report
McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Read More
