Search Results: Nike
How Luxury Collaborations Can Miss The Mark: Learning From Tiffany & Nike
At a time when cultural capital is everything, one misstep destroys trust. Here's why the Tiffany x Nike collab disappointed fans. Read More
Tiffany’s First Footwear Collaboration With Nike Sees Lukewarm Reception In China
Tiffany and Nike's black and blue shoes are not impressing sneakerheads around the world so far. In China, the reception was tepid. Read More
From Palace x Gucci To Louis Vuitton x Nike, Here Are Our Global Collaboration Awards Of 2022
The year has served a few major fashion brand collaborations. Competitor clashes may have lost their shock factor, and high-low culture has seemingly collapsed, but we’ll always have viral drops. Read More
Nike And RTFKT Step Into The Future With First Native Web3 Sneaker
After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing. Read More
Song Yan Fei In Feng Chen Wang x Ugg, Nike x Soulgoods, And Be@rbrick: China Collabs Of The Week
This week in Chinese collaboration, global brands are continuing to leverage the fan bases of local talent, from independent designers to popular streetwear retailers. Read More
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
Tod’s Returns To Profitability While Nike Feels The China Squeeze
Despite beating estimates and boosting global sales, Ferragamo, Tod’s, and Nike all felt the effects of China’s COVID-19 restrictions on their bottom line. Read More
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
Capri, Nike Temper Q1 Forecast As China Remains Uncertain
COVID-19 headwinds in China continue to deal blows to bottom lines. How have the biggest companies navigated these obstacles? Read More
