Search Results: Nike
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Is Nike Well-Positioned Post-Pandemic?
Chinese consumers fueled a mighty sales surge for the global sneakers brand in the past three months, which will be maintained in the current quarter. Read More
Nike China Cuts 400 Jobs to Make Way for Digital
Nike China has announced plans to lay off 400 employees from Mainland sites, which might be due to the brand’s faster-than-expected digital sales growth. Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
Nike Launches Chinese Version of Their App & More
Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More
Nike Withdraws Products After Brand Partner Vexed China for Supporting HK
Nike immediately withdrew the products after its newest brand partner Undercover publicly supported Hong Kong's anti extradition bill movement. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
Nike Goes Local With China-Only Zoom Kobe VI
Just in time for Chinese New Year, Nike is set to release a limited-edition, China-only version of its Zoom Kobe VI basketball shoe. Read More
