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Search Results: Neiwai

  • Marketing

    Neiwai Hops Forward With Year Of The Rabbit Marketing

    December 17, 2022  |   Share
    Neiwai launched a capsule collection in celebration of the Year of the Rabbit, featuring the brand’s collaboration with fictional character Peter Rabbit. Read More
  • Marketing

    What Makes A Great Collab? Neiwai Cracks The Formula

    September 11, 2022  |   Share
    The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
  • Fashion

    How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers

    April 30, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
  • Fashion

    Lingerie Brand Neiwai Takes Bold Stance On Body Diversity

    March 5, 2021  |   Share
    On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
  • Fashion

    Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise

    August 19, 2020  |   Share
    NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
  • NEIWAI Founder Reimagines Female Empowerment Through Lingerie

    July 5, 2020  |   Share
    Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
  • Companies

    How Lingerie Brand NEIWAI Connects with Chinese Women

    March 11, 2020  |   Share
    By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
  • Fashion

    Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media

    January 20, 2023  |   Share
    Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
  • Beauty

    Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China

    January 14, 2023  |   Share
    Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
  • Fashion

    5 Top Chinese Athleisure Brands To Watch Out For In 2023

    January 2, 2023  |   Share
    China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
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