Search Results: NYFW
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
At NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
The Best and Worst of NYFW SS20
The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More
Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?
Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
NYFW Winners & Losers, the China Perspective
Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
Three Tips for NYFW Newbies from Simon Collins
Here are three tips from influential fashion educator Simon Collins for Fashion Week newcomers that can quickly turn an amateur into a pro. Read More
Will Chinese Designers Control The Fashion Industry of the Future?
International Fashion Scout (ITS), a key barometer of the industry’s talent, had seven Chinese finalists this year. Is this a sign of things to come? Read More
IMG Deal Will Bring US Designers To A Huge Chinese Audience
A deal between IMG and Tmall to digitally amplify American designers’ collections across China is sure to tip the fashion industry even further eastward. Read More
