Search Results: NGG
China’s Hypebeast Era Is Here: 10 Chinese Streetwear Brands To Know In 2023
Thanks to the rise of streetwear players like Roaringwild, Randomevent, and Soulgoods, China’s hypebeast era is here. Local is leading the way for Generation Z. Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
Ferragamo Launches Chinese Elements-Themed Collection To Celebrate 2023 Lunar New Year
The debut of Ferragamo's Lunar New Year collection in China comes as millions of residents hope for a brighter future in the 2023 Year of the Rabbit. Read More
2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?
Dutch fragrance label Rituals collaborated with China National Geographic magazine to launch a campaign tapping the booming wellness trend in China. Read More
Chongqing: Luxury’s Biggest, and Most Overlooked, Opportunity
When it comes to luxury openings, Chongqing is often overlooked, losing out to neighboring Chengdu instead. Jing Daily shows why brands are missing a trick. Read More
Why Luxury’s Needs to Watch Xi’an – China’s Northwest Gateway
As global companies struggle to connect with an increasingly remote China, Jing Daily presents its next city guide. Is Xi’an luxury’s new entry point? Read More
How New Balance Found Its Stride in China
As the sports apparel market in China grows, a host of global brands are trying to grab a bigger slice. Here, we explore how New Balance has done just that. Read More
China’s Secondhand Luxury Boom is Here. Don’t Miss Out.
As is the case in the overall luxury market, younger millennial and Gen Z consumers increasingly occupy a central role in China’s secondhand luxury segment. Read More
How China Is Creating New Luxury Hotspots
New Chinese cities are becoming fashion hotspots now that luxury brands have moved in. And they are making the locals more refined. Read More
