Search Results: Mulberry
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
Mulberry Implements Global Pricing Alignment
Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
WeChat Luxury Case Study: Mulberry Brings Bond Street To Life On Chinese Mobile Screens
The leather goods brands uses 360-degree shoppable image technology to highlight its British brand heritage to Chinese customers. Read More
Mulberry Steps Up Its Digital Game In China With New WeChat Account
As WeChat's ubiquity in China becomes impossible to ignore, the British luxury leather brand joins a growing number of high-end labels launching new accounts. Read More
Mulberry Stages Comeback Bid With China In Sights
"The Chinese consumer has a powerful, global impact," says CEO Bruno Guillon in an interview with Jing Daily on how China factors into the brand's rebound strategy. Read More
To Play Ball In China, Mulberry Needs To Up Its Game
Much like larger British peer Burberry, whose recent slowdown sent shivers down the spine of the luxury sector, a profit warning posted this week by leather goods maker Mulberry has… Read More
Mulberry Makes Mainland China Debut In Beijing
Situated in China World Mall, home to brands like Prada, Celine, Louis Vuitton, Burberry and BCBG, the new Mulberry boutique carries the full range of Mulberry handbags, travel and luggage,… Read More
China Could Become the Top Money-Maker (And Sourcing Market) for The RealReal
With millennials and Gen Zers readily adopting secondhand luxury shopping, China is positioned as the next big resale market — for sales and sourcing. Read More
