Search Results: MiuMiu
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Chinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More
How to Earn Brand Loyalty From China’s Millennials
As China's millennials becomes more sophisticated, brands should rethink how they can engage with the market to build long-lasting brand loyalty. Read More
A Stagnant Prada Reckons with A Changing Chinese Customer
Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read More
Dunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
Reshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More
What China’s Retail Expansion and Disruption Means for Luxury Brands
The market research firm eMarketer forecast China’s retail e-commerce sales is set to grow by roughly 27 percent to reach $1.94 trillion in 2019. Read More
