Search Results: Miu Miu
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Miu Miu Follows Prada and Launches on Tmall
Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read More
Prada, Miu Miu to Start Selling on Chinese Luxury E-tailer Secoo
Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More
What Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
China Premium Brands Digital Retail Innovation Summit
China Luxury Committee’s annual digital luxury event, “The China Premium Brands Digital Retail Innovation Summit 2019,” takes place on June 28 at the Kunlun Jing An Hotel in Shanghai. The… Read More
Luxury E-tailer Farfetch’s IPO Receives Premium Price
The luxury e-commerce company Farfetch went public at $20 a share, valuing its IPO above its target at more than $885 million. Read More
Chinese E-Tailer Secoo Inks Deal With European Footwear Industry to Beef Up Premium Shoe Offering
China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More
