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Search Results: Miu Miu

  • Marketing

    Miu Miu Wants to Build the Next ‘It’ Bag

    June 4, 2022  |   Share
    Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
  • Marketing

    Miu Miu Unveils Its “Mountain Club” Pop Up in China

    September 10, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Fashion

    Miu Miu Connects With Gen Z By Upcycling

    May 28, 2021  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
  • Miu Miu Follows Prada and Launches on Tmall

    March 25, 2020  |   Share
    Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read More
  • Prada, Miu Miu to Start Selling on Chinese Luxury E-tailer Secoo

    May 30, 2019  |   Share
    Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More
  • Content Commerce

    What Dior’s “Nose” Knows About Premium Branded Content

    May 14, 2021  |   Share
    While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
  • Is China’s Premiumization Trend Coming To An End?

    October 8, 2020  |   Share
    Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
  • China Premium Brands Digital Retail Innovation Summit

    May 15, 2019  |   Share
    China Luxury Committee’s annual digital luxury event, “The China Premium Brands Digital Retail Innovation Summit 2019,” takes place on June 28 at the Kunlun Jing An Hotel in Shanghai. The… Read More
  • Luxury E-tailer Farfetch’s IPO Receives Premium Price

    September 21, 2018  |   Share
    The luxury e-commerce company Farfetch went public at $20 a share, valuing its IPO above its target at more than $885 million. Read More
  • Chinese E-Tailer Secoo Inks Deal With European Footwear Industry to Beef Up Premium Shoe Offering

    October 2, 2017  |   Share
    China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

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