Search Results: Mini Program
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
Louis Vuitton Educates Fans Via a New WeChat Mini Program
The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More
Is WeChat Mini Programs Worth the Investment For Brands?
Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs
By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one. Read More
WeChat Launches Ad Bidding for ‘Mini Programs Nearby,’ But Will It Be Profitable for Luxury Brands?
WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to catch on? Read More
