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Search Results: Millennials

  • Watches & Jewelry

    Four Strategies for Selling Pearls to Chinese Millennials

    January 14, 2021  |   Share
    While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
  • Consumer

    Why China’s Millennials Are Targeting These Silicon Valley Brands

    December 16, 2020  |   Share
    West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
  • The Future of Luxury

    From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers

    November 9, 2020  |   Share
    From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
  • Trending in China

    Do Chinese Millennials Want Diversity in Fashion Ads?

    July 21, 2020  |   Share
    While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
  • Market Trends

    Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials

    July 2, 2020  |   Share
    Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More
  • Social Media

    Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?

    May 20, 2020  |   Share
    Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
  • Fashion

    Gucci Launches on Douyin in Play to Reach Chinese Millennials

    April 29, 2020  |   Share
    Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More
  • Consumer

    Why Are Sneakers Cooler Than Luxury Shoes to Millennials?

    January 13, 2020  |   Share
    Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More
  • Watches & Jewelry

    Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?

    December 15, 2019  |   Share
    Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
  • Fashion

    At PFW, Which Brands Connected With China’s Millennials?

    October 1, 2019  |   Share
    Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
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