Search Results: Maybelline
Maybelline x Namito Get Playful Online And Offline For Lunar New Year
How has the Maybelline x Namito collaboration resonated with Gen Z consumers in celebration of China’s most important annual festival? Read MoreMahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read MoreMaybelline Enlists Male ‘Pop Idol’ Effect To Sell Women’s Beauty In China
In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read MoreQuiet fashion sweeps China as economy cools
Amid economic headwinds, China's fashion trends shift from bold dopamine looks to quieter luxury, embracing calming and heritage-inspired aesthetics. Read MoreBrunello Cucinelli soars in China with ‘silent’ styles while Ferragamo sales decline
Luxury brands posted mixed results in the first nine months. While some defied expectations, others were weighed down by macro headwinds and changing consumer habits. Read MoreApril Earnings: Kering Lags LVMH As BYD Boasts Fivefold Profit Growth
With brands yet to fully reap the benefits of China’s reopening in the first quarter, the strongest players are pulling further ahead. Read MoreFrom L’Oréal To Roblox And Web3: The Virtual Future Of Beauty
Thanks to a focus on community-building and consumer engagement, the $57 billion beauty market may be on its way to surpassing luxury in the metaverse. Read MoreOff-White Sanlitun Beijing Shutters, Foot Locker’s Hong Kong, Macau Stores To All Close
While some brands plan on expanding their Greater China store footprint this year, others are giving up and closing down. Read MoreChina’s Cosmetics And Beauty Sales Rebound For The First Time Since July
Hitting $9.53 billion in sales in January and February, China's beauty industry is set to rebound in 2023. But the market is not just growing — it is evolving. Read MoreCharles & Keith Enters The Sandbox, Miniso Launches Digital Collectibles & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More