Search Results: MCN
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
WeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More
Ruhnn, China’s First Public MCN, Hinges On Brands And Platforms For Further Growth
Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic. Read More
The Power Of Personalization: Crocs-Mania Sweeps China
The chunky Crocs Classic Clog is now one of Chinese Gen Z’s top fashion items. Here’s why. Read More
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
Daniel Arsham’s New Brand Is Made for China’s Hypebeasts
Daniel Arsham, one of China’s favorite contemporary artists, has launched a clothing brand called Objects IV Life in collaboration with Tomorrow. Read More
Meet China’s Luxury Influencer Savi Sui
Jing Daily caught up with Chinese fashion influencer @SavisLook to discuss influencer marketing dynamics in China and the implications for brands. Read More
China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap
The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
Why China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
