Search Results: MCM
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China
Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
MCM WeChat Campaign: How To Create a Pop-Up Shop That Works
Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More
MCM CEO Launches Charitable Organization In Beijing
This week in Beijing, at the Global Summit of Women 2010, Sung-Joo Kim, the owner and CEO of the luxury leathergoods brand MCM, announced a new philanthropic initiative and pledged a donation of US$1 million to the Global Summit of Women over the course of 10 years. Read More-
MCM Opens First Free-Standing Duty-Free In Chongqing
This year, construction is scheduled to begin on the world's largest duty-free emporium, which is due to open doors in Haitang Bay, Sanya in Hainan province in 2012. On a somewhat smaller scale, companies like the luxury leathergoods company MCM (Mode Creation Munich) have begun to open duty-free boutiques in emerging cities like Chongqing. Read More 
Why Asia Is The Key To Netflix’s Expansion Plan
Netflix will double its spending on original content in Asia during 2021, so it can challenge rival streaming platforms like Disney+ and Tencent’s WeTV. Read More
TikTok Ban Averted, WeChat Ban Blocked. What’s Trump’s Next Move?
President Trump's ongoing campaign to ban both TikTok and WeChat will ramble onward with a host of concerning yet unknown outcomes yet to be determined. Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
