Search Results: MCM
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China
Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
MCM WeChat Campaign: How To Create a Pop-Up Shop That Works
Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More
MCM CEO Launches Charitable Organization In Beijing
This week in Beijing, at the Global Summit of Women 2010, Sung-Joo Kim, the owner and CEO of the luxury leathergoods brand MCM, announced a new philanthropic initiative and pledged… Read More-
MCM Opens First Free-Standing Duty-Free In Chongqing
This year, construction is scheduled to begin on the world's largest duty-free emporium, which is due to open doors in Haitang Bay, Sanya in Hainan province in 2012. On a… Read More 
Will China’s Big Tech Crackdown Affect Luxury
Alibaba’s internet browser has been removed from various Chinese app stores, an escalation of the conflict between Big Tech and Beijing. Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Why Asia Is The Key To Netflix’s Expansion Plan
Netflix will double its spending on original content in Asia during 2021, so it can challenge rival streaming platforms like Disney+ and Tencent’s WeTV. Read More
TikTok Ban Averted, WeChat Ban Blocked. What’s Trump’s Next Move?
President Trump's ongoing campaign to ban both TikTok and WeChat will ramble onward with a host of concerning yet unknown outcomes yet to be determined. Read More
