Search Results: Luxury brands
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
Luxury Brands in China Need to Take Public Scrutiny Seriously
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Read More
Why Luxury Brands Need to Take Web3 and the Metaverse Much More Seriously
The changes that Web3 represents are still being misjudged by the majority of luxury players. Labels need to remember exactly what the metaverse is. Read More
Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it? Read More
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
Could Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
China Is Becoming the Biggest Challenge for Luxury Brands
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
