Search Results: Lululemon
Furious Chinese Netizens Are Boycotting Lululemon
Lululemon is topping Weibo’s hot search after being fined for selling substandard products in China. Will it lose Chinese shoppers’ trust? Read More
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What Can Luxury Brands Learn From Lululemon’s 2021 Well-Being Index?
According to Lululemon, Chinese citizens experienced the most well-being worldwide in 2021. So why do netizens disagree with this result? Read More
Can Lululemon Be Saved From a PR Crisis in China?
Lululemon officially distanced itself from the offensive T-shirt promoter, but many Chinese netizens are still blaming the brand for racism. Read More
Lululemon’s Sales Increased 175 Percent on Tmall in Second Quarter
As Chinese consumers warm up to the concept of fitness and healthcare as luxury, technical athletic gear company Lululemon’s popularity is rising. Read More
Lululemon Taps China’s Digital Natives Craving Experiential Luxury
Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More
Lululemon Helps China’s Affluent Young Professionals Warm up to an Active Lifestyle
Vancouver fitness apparel brand Lululemon pursues China expansion ambitions as it sees growth ahead for the active lifestyle trend. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
