Search Results: Longchamp
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Longchamp Teams Up With Mr. Bags on Global “Year of the Dog” Collection
The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More
Longchamp Adds French Flair To China’s Massive Masstige Market
It's not just American brands like Coach and Michael Kors cashing in on China's affordable luxury boom as French handbag maker Longchamp moves in on the market. Read More
Longchamp Cuts The Ribbon In Nanjing
Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on… Read More
Longchamp Launches La Maison Canton Road, Exclusive Clutch In Hong Kong
Having built up a strong presence since entering Hong Kong back in 1979, this week the French leather and luxury goods maker Longchamp launches its eighth location in the city,… Read More
The end of the luxury ‘it’ bag: 2023’s must-have accessory is a Uniqlo crossbody or a grungy tote
Young consumers including Gen Z are looking to fanny packs and tote bags to make a style statement as designer handbag prices climb out of reach. Read More
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
The Challenging Road Ahead For Scandi Brands Entering China
As the Scandi-chic trend takes off in China, niche labels have captured the attention of venture capitalists. But how are they really faring in the market? Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
Jing Daily City Guide: Wuhan
The next Jing Daily city guide takes a look at Wuhan: a new tier-one city that offers access to Central China’s big spenders. Read More
