Search Results: Longchamp

From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More

The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More

It's not just American brands like Coach and Michael Kors cashing in on China's affordable luxury boom as French handbag maker Longchamp moves in on the market. Read More

Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on its newest China location at Nanjing's Deji Plaza mall. Read More

Having built up a strong presence since entering Hong Kong back in 1979, this week the French leather and luxury goods maker Longchamp launches its eighth location in the city, "La Maison Canton Road." Read More

Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More

As traditional US department stores continue to shutter, China may have a solution for them in mixed-use development projects. But can they work stateside? Read More

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More

Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read More