Search Results: Longchamp
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Longchamp Teams Up With Mr. Bags on Global “Year of the Dog” Collection
The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More
Longchamp Adds French Flair To China’s Massive Masstige Market
It's not just American brands like Coach and Michael Kors cashing in on China's affordable luxury boom as French handbag maker Longchamp moves in on the market. Read More
Longchamp Cuts The Ribbon In Nanjing
Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on… Read More
Longchamp Launches La Maison Canton Road, Exclusive Clutch In Hong Kong
Having built up a strong presence since entering Hong Kong back in 1979, this week the French leather and luxury goods maker Longchamp launches its eighth location in the city,… Read More
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
The Friendly Flagship Of The Future
The accelerating digital transformation of luxury retail has led brands to divest in physical flagship stores. Does that mean they're dead? Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
