Search Results: Livestreaming

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More

L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More

KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More

China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More

Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More