Search Results: Liu Haoran
Why Jo Malone’s “London Gent” Advertisement Backfired
If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
Milan Fashion Week Pivots to Livestreaming Amid Virus Fear
With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More
In the Name of Love: How These 6 Luxury Brands Capture Consumers’ Hearts in 520 Holiday
In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Sotheby’s Contemporary Asian Art Auction In Hong Kong (October 3): Top 10 Lots To Watch
Coming one day after the sprawling second installment of the Ullens collection auction series, the upcoming Contemporary Asian Art auction at Sotheby's in Hong Kong is sure to see the same spirited bidding that characterized its counterpart last April. Read More
