Search Results: Little Red Book

Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More

As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More

Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

Jing Daily looks into what’s behind the much-hyped social commerce platform Little Red Book’s reported suspension from the Android store. Read More

Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More

The new changes, perhaps the most dramatic policy shift in Little Red Book’s 6-year history, is expected to impact over 3/4 of the site’s influencers. Read More

Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More