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Search Results: Little Red Book

  • News

    Luxury Lifestyles Banned On Little Red Book

    April 27, 2021  |   Share
    Little Red Book has rolled out new guidelines banning ostentatious displays of wealth and requiring disclosure of sponsored content. Read More
  • Little Red Book’s New Campaign Rides The Hot Female Identity Trend

    December 30, 2020  |   Share
    Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
  • Beauty

    Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report

    August 24, 2020  |   Share
    Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
  • Will Mogu Be China’s Next Little Red Book?

    June 23, 2020  |   Share
    As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
  • Louis Vuitton’s Debut Livestream on Little Red Book

    March 26, 2020  |   Share
    Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
  • What Brands Should Know About Little Red Book’s New Live-Streaming Feature

    December 10, 2019  |   Share
    Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
  • The Growing Influence of Little Red Book

    September 5, 2019  |   Share
    Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
  • Little Red Book Suspended from Android Store

    July 30, 2019  |   Share
    Jing Daily looks into what’s behind the much-hyped social commerce platform Little Red Book’s reported suspension from the Android store. Read More
  • Events

    Demystifying The Hot Social Commerce Platform Little Red Book

    July 11, 2019  |   Share
    Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
  • Little Red Book Tightens Influencer Policy to Spur Growth

    July 4, 2019  |   Share
    The new changes, perhaps the most dramatic policy shift in Little Red Book’s 6-year history, is expected to impact over 3/4 of the site’s influencers. Read More
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