Search Results: Li Jiaqi
Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals
The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands. Read More
In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi enrages consumers
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
Douyin anchor’s ‘vulgar’ YSL beauty livestream a cautionary tale for brands this Singles’ Day
Netizens say the appearance of YSL beauty in top Douyin anchor’s live broadcast has cheapened the brand. Did the French luxury label choose the wrong anchor? Read More
China’s e-commerce slows down as celebrities turn to Xiaohongshu for ‘quiet selling’
Taiwanese singer Annie Yi is the latest celebrity to start “quiet selling” on Xiaohongshu. Here’s why Chinese consumers are gravitating towards these hours-long livestreams. Read More
Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival
Luxury and beauty brands reported stellar results during the 618 shopping festival. But the silence around platforms’ GMV figures hints at underlying consumer concerns. Read More
China’s new ‘quiet selling’ livestream trend is good news for luxury
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
