Search Results: Leaf Greener
The Changing Influence of Fashion Polymath Leaf Greener
As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
How Fashion Maven Declan Chan Connects Brands to China
Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More
How Luxury Brands Should Measure Influencer ROI
Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
Dior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
The Devil WeChats About Prada — The Threat of China’s Celebrity Fashion Editors
As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
