Search Results: Lancome
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Ranked Top in Q1
Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
From L’Oréal To Roblox And Web3: The Virtual Future Of Beauty
Thanks to a focus on community-building and consumer engagement, the $57 billion beauty market may be on its way to surpassing luxury in the metaverse. Read More
‘Unicornus Rex’: L’Oréal Combines Scale And Innovation To Defend Pole Position
While L’Oréal and Hermès outperformed competitors in 2022, Canada Goose struggled with COVID-19 disruptions in December, its key trading month. Read More
China Beauty Collaboration Trends During CNY. Which Brands Did It Best?
For the Spring Festival, fierce competition saw beauty brand collabs go the extra mile (and one even to outer space). Jing Daily assesses the campaigns’ wins — and losses. Read More
Meet The Five Chinese Fashion Influencers You Need To Know This Year
With China’s influencer market outpacing the rest of the world, who are the homegrown luxury and fashion KOLs that brands must follow? Read More
